Nederlands MerkGoed (NMG) is the only Dutch investment company that focuses purely on building brand equity.

We have a strong preference for brands that have an irresistible attraction for consumers, because the commercial power of a strong consumer brand helps the business stay ahead. In good and in bad times, now and in the digital future.

We understand the consumer like no other and know how to take the step from strategy to execution. With our team of business builders we (often) work as entrepreneurs together with the current management. Always based on a strong strategic plan.