Koeka Koeka offers stylish, high-quality and sustainable baby and lifestyle products. In the Netherlands, Koeka has already managed to secure a very strong market position with its unique brand and products. There is still a lot of potential for further growth in the surrounding countries, and NMG sees plenty of growth opportunities in Germany in particular. More info: Koeka.nl

Mistral We are proud of the 100% acquisition of the legendary surf brand Mistral. Mistral products are sold on 4 continents and in more than 10 countries, while NMG sees ample opportunity for more expansion and growth in categories such as SUP boards, wingfoiling, clothing and accessoires. More info: Mistral.com

Orangebag The established fashion e-commerce brand Orangebag® offers a carefully curated collection of clothing, accessories and shoes in the higher price segment. NMG is proud of its participation in Orangebag and will actively support management in the next growth phase by, among other things, increasing brand awareness. View and shop at: Orangebag.nl

Stoov Stoov® is a sustainable addition to the NMG portfolio. Stoov develops rechargeable heating cushions and blankets for use indoors or outdoors. The company markets and sells its products directly to consumers. The investment and partnership with NMG will allow Stoov to accelerate its international expansion. For more info check: Stoov.com

PassaSports NMG has acquired a stake in the largest sports e-commerce company in the Benelux with the acquisition and subsequent merger of SportshopsDirect and Total Sports Trading. The new company will be trading under the new holding name PassaSports®. For more information check: Passasports.com

Nomad We are proud of the acquisition of Nomad®, which has been in the hands of the Kooijmans family for 40 years. Nomad is the absolute specialist in the field of qualitative, innovative outdoor gear such as sleeping bags, tents and backpacks. The outdoor market is growing rapidly worldwide, which offers the established original Nomad brand and the team enormous opportunities for accelerated, healthy growth. For more information check: Nomad.nl

BenBits BenBits® was the first sugar-free chewing gum in the 1980s. NMG redeveloped BenBits into the first plant-based chewing gum with completely plastic-free packaging. BenBits supports the Plastic Soup Foundation in its mission to clear the oceans of plastics and microplastics. More information: BenBits.com

Maison365 The Ventures branch of Nederlands MerkGoed launched the online platform Maison365® in 2016 together with styling icon Danie Bles. Maison365 is a boutique personal shopping service for women. After completing an online style quiz and a personal chat with one of the Maison365 stylists, clients receive a clothing box with three personal looks, mixed and matched according to the Danie Bles philosophy. More than 15,000 women now use Maison365. For more information check: Maison365.nl

Dita International At the beginning of 2016, NMG acquired a share in Dita®, the world’s oldest and best-known hockey brand that has been in Dutch hands since 1976. NMG actively helps the current team to strenghten Dita’s global position in the growing hockey market. As a result, Decathlon has acquired the Dita brand in 2019, while the underlying company remains responsible for distribution to specialist retailers. See the website for more information: Dita.nl

Ranja NMG acquired a participation in the oldest lemonade brand in the Netherlands, Ranja®, at the end of 2014. Ranja, which has been completely renovated by us, has experienced rapid growth in recent years. This has resulted in the sale of a majority stake to Heineken subsidiary Vrumona in April 2019. Check: Ranjadrinks.nl

Limeau NMG invested in the Amsterdam syrup brand Limeau® in 2016. Limeau offers an alternative to soft drinks, fruit juices and alcoholic drinks. With its special and fresh flavors, Limeau primarily appeals to adults. The iconic bottle and unique positioning have ensured rapid growth in the supermarket channel. This has resulted in the sale of a majority stake to Heineken subsidiary Vrumona in April 2019. For more information check: Limeau.nl

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