Nederlands MerkGoed (“NMG”) is an independent private equity firm that participates in distinctive companies with a (former) top position in its market segment. NMG invests and participates in companies to help them develop a long-term and sustainable growth path.
Keeping upThe past years have proven that every company and every individual has to keep reinventing in order to keep up and remain relevant. Banks, lawyers, doctors and supermarkets for example, will probably not exist in their current form and will have to adapt to future possibilities and needs. We believe that ongoing development and reinvention is crucial in all aspects of society, including business. The new growthInvestment companies, like all others, have to adapt and develop to remain relevant partners for their investors and companies as well. After years of focus on short term gains at the expense of long term sustainable growth, of rushing to quick ‘exits’, it has become clear that key elements for sustainable growth in many companies are missing or ignored. It is time to start creating value and growth for the long term again.
Commercial partnershipNMG envisions generating long term, structural growth in both turnover and profit. We develop a signature strategy and regain commercial focus. As partners we support our participations with a hands-on, pragmatic and to-the-point approach. Our experienced team of professionals with backgrounds in a broad variety of functions is perfectly equipped for that task. OpportunitiesAs professionals with a passion for traditional strong brands we notice a growing group of companies struggling to strengthen their position in the Dutch market. We see companies failing to recognize the local market needs. Since multinationals focus on their top brands, opportunities will occur for local brands to fulfill the needs of local consumers.