Empowering people, brands & businesses
NMG Capital has a deep understanding of consumer branded business. We know what drives consumers and what it takes to build enduring, leading brands. NMG helps define disruptive strategies, provides growth capital and empowers the existing team, while often taking on an active role in specific brand or product related areas.
Driven by a strong belief in brand equity
We know from experience that a best-in-class brand gives you an edge over competitors and that a strong brand helps your company stand the test of time. We are drawn to brands that are disrupting categories and that have the potential to become household names for years to come.
The entrepreneurial mindset & network to get the job done
Having been entrepreneurs ourselves, we firmly believe brand founders and management teams should preside over key decisions and maintain substantial future economic upside, while making full use of NMG’s growth capital, guidance and network.
Long term partnerships taking all stakeholders into account
Our value-added resources and industry-specific expertise are a key reason that entrepreneurs partner with us. We understand the importance of being fully aligned with all stakeholders, meaning we will always try to do the right thing for all our partners. Our extensive industry network and close relationships with strategic buyers can help facilitate an eventual exit.

Passa Sports
NMG has acquired a stake in the largest sports e-commerce company in the Benelux with the acquisition and subsequent merger of SportshopsDirect and Total Sports Trading. The new company will be trading under the holding name Passa Sports. For more information check: Passasports.com

NMG acquired a participation in the oldest lemonade brand in the Netherlands, Ranja, at the end of 2014. Ranja, which has been completely renovated by us, has experienced rapid growth in recent years. This has resulted in the sale of a majority stake to Heineken subsidiary Vrumona in April 2019 Ranjadrinks.nl

Dita International
At the beginning of 2016, NMG acquired a share in Dita, the world’s oldest and best-known hockey brand that has been in Dutch hands since 1976. NMG actively helps the current team to strenghten Dita’s global position in the growing hockey market. As a result, Decathlon has acquired the Dita brand in 2019, while the underlying company remains responsible for distribution to specialist retailers. See the website for more information:Dita.nl

Since 2016, NMG has been the force behind BenBits, an innovative and high-profile chewing gum brand from the 1980s. Meanwhile, the new BenBits range is now made of 100% natural gum. BenBits has been available exclusively at all Albert Heijn supermarkets since October 2016. See the website for more information:BenBits.com

NMG bought the Amsterdam syrup brand Limeau in 2016. Limeau offers an alternative to soft drinks, fruit juices and alcoholic drinks. With its special, fresh flavors, Limeau primarily appeals to adults. The iconic bottle and unique positioning have ensured rapid growth in the supermarket channel. This has resulted in the sale of a majority stake to Heineken subsidiary Vrumona in April 2019. For more information check:Limeau.nl

We are proud of the acquisition of Nomad, which has been in the hands of the Kooijmans family for 40 years. Nomad is the absolute specialist in the field of qualitative, innovative outdoor gear such as sleeping bags, tents and backpacks. The outdoor market is growing rapidly worldwide, which offers the established original Nomad brand and the team enormous opportunities for accelerated, healthy growth. For more information check:Nomad.nl

The Ventures branch of Nederlands MerkGoed launched the online platform Maison365 in 2016 together with styling icon Danie Bles. Maison365 is a boutique personal shopping service for women. After completing an online style quiz and a personal chat with one of the Maison365 stylists, clients receive a clothing box with three personal looks, mixed and matched according to the Danie Bles philosophy. More than 15,000 women now use Maison365. For more information check: Maison365.nl


NMG introduces Good & Food Fund
Through the Good & Food Fund, investors can participate in promising Dutch brands in healthy nutrition and personal care. Companies with more potential and which can grow faster thanks to the expertise of the fund partners and additional capital injections. LEES MEER



Kasper Schouten

Arnaud van der Vecht

Jochem Schouten

Lucas Duijndam

Hugo Rütter


Please use the form below to contact us or call us at +31 (0)23 2302138 and ask for Kasper Schouten.


    General Manager



    Back to Top